November 12, 2012

Marketing Monday

Today's topic will revolve around the question of what we have done and are doing to promote the November 20th book signing at Barnes and Noble.

What we have done to market this event, in bullets:

  • Designed and printed two posters (36" x 60") to hang in the windows of Barnes and Noble
  • Designed and printed one welcome poster (24" x 57") to put up on an easel that greets people to our designated area inside B&N and lets them know what is going on
  • Designed and printed 60 smaller posters (8.5" x 11") and asked permission to set them up/post them in coffee shops and high schools in the surrounding area
  • Designed, printed, and mailed 300 letters with color-inserts inviting people to attend our event
  • Created a facebook event to promote knowledge of the event a month in advance
  • I believe that Barnes and Noble is doing a little bit of advertising on our behalf as well, whatever it is they normally do to promote a store event
  • We are giving away copies of "He Whistles for the Cricket" by Gwen Walker to the first 100 people who buy copies of "King's Warrior"
  • We are hoping to run an ad in the local newspaper

So that's what marketing we have done so far. We are planning on giving away bookmarks to as many people as possible whether they buy a book or not.

The employees at Barnes and Noble have been very impressed so far by our efforts. The store manager even said that one of the reasons they don't do more book signings is because the authors aren't usually willing to do so much of the leg-work. So, we are hopeful that this will be a fantastic and incredibly fun event!

Later this week, I will post some more about Lightning Source and explain their role in all of this a little more.

1 comment:

Kaycee said...

Wow! This sounds so cool! Even though I won't be there, I'll be praying that you have a large turnout and lots of fun! Please have somebody take some pictures! :)